{"id":1377,"date":"2017-04-13T00:00:00","date_gmt":"2017-04-13T00:00:00","guid":{"rendered":"http:\/\/www-staging.carta.com\/sg\/blog\/introducing-carta-4\/"},"modified":"2021-03-05T06:58:39","modified_gmt":"2021-03-05T06:58:39","slug":"introducing-carta-4","status":"publish","type":"post","link":"https:\/\/www-staging.carta.com\/sg\/blog\/introducing-carta-4\/","title":{"rendered":"Introducing Carta 4"},"content":{"rendered":"\r\n<p>On April 22nd we are releasing Carta 4, our new platform design. Carta 4 improves navigation and information clarity.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"whyweredesign\">Why we redesign<\/h2>\r\n\r\n\r\n\r\n<p>The software industry has a term called <a href=\"https:\/\/martinfowler.com\/bliki\/TechnicalDebt.html\" target=\"_blank\" rel=\"noopener noreferrer\">technical debt<\/a>. It is the result of programmers writing \u201cquick and dirty\u201d code to ship features faster, instead of thoughtful code built for the long-term. Technical debt, like financial debt, can accelerate short-term progress. But eventually, it must be paid back.<\/p>\r\n\r\n\r\n\r\n<p>Product debt exists too. It is created with good intentions, but drags down the product experience over time.<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>\u201cMy customer\u2019s use case is different from anything we\u2019ve seen before. I think we can jury-rig a solution.\u201d The Carta interface was originally designed for a user to manage one C-corp. Since then, we have brought on LLCs, investment funds, holding companies, and other entities.<\/li>\r\n<li>\u201cOur navigation wasn\u2019t designed to show this many links, but I can\u2019t ship my feature without adding another one.\u201d <br \/>Our feature set has grown tenfold since we launched Carta 3. Navigating through the product is harder than it used to be.<\/li>\r\n<li>\u201cI think our customers need feature X. To find out, let\u2019s create a landing page for it and see if anyone clicks.\u201d Our product and our codebase have a fossil record of failed experiments and features.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 id=\"howwedealwithdebt\">How we deal with debt<\/h2>\r\n\r\n\r\n\r\n<p>At Carta, we redesign our product every 18 months. It lets us &#8220;pay down&#8221; our product debt.<\/p>\r\n\r\n<p>We built Carta 1 in 2013 but never launched it.<\/p>\r\n<p><img src=\"https:\/\/www-staging.carta.com\/sg\/wp-content\/uploads\/sites\/9\/2017\/04\/Eshares4Picture1-1492107161341.png\" alt=\"Carta 1\" title=\"\"><\/p>\r\n<p><br \/>We launched Carta 2 in January 2014.<\/p>\r\n<p><img src=\"https:\/\/www-staging.carta.com\/sg\/wp-content\/uploads\/sites\/9\/2017\/04\/eShares4Picture2-1492107236976.png\" alt=\"Carta 2\" title=\"\"><\/p>\r\n<p><br \/>We launched Carta 3 in July 2015.<\/p>\r\n<p><img src=\"https:\/\/www-staging.carta.com\/sg\/wp-content\/uploads\/sites\/9\/2017\/04\/eShares4Picture3-1492107285012.png\" alt=\"Carta 3\" title=\"\"><\/p>\r\n<p><br \/>On April 22nd, 2017 we are launching Carta 4:<\/p>\r\n<p><img src=\"https:\/\/www-staging.carta.com\/sg\/wp-content\/uploads\/sites\/9\/2017\/04\/eShares4Picture4-1492107307794.png\" alt=\"Carta 4\" title=\"\"><\/p>\r\n\r\n<h2 id=\"anoteaboutredesigns\">A note about redesigns<\/h2>\r\n\r\n\r\n\r\n<p>Software companies redesign products all the time. They tell everyone how fantastic the new design is, yet the response from users is almost always negative.<\/p>\r\n\r\n\r\n\r\n<p>That&#8217;s because a software redesign is like an involuntary home renovation. To an outside observer, it is better. With time, the occupants may grow to love it. But until that happens, it is strange and uncomfortable.<\/p>\r\n\r\n\r\n\r\n<p>This redesign will feel different at first, but I hope you will grow to love it.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>At Carta, we redesign our product every 18 months. This update will create more easier navigation and introduce new features.<\/p>\n","protected":false},"author":17,"featured_media":2077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,4],"tags":[22,11],"acf":[],"_links":{"self":[{"href":"https:\/\/www-staging.carta.com\/sg\/wp-json\/wp\/v2\/posts\/1377"}],"collection":[{"href":"https:\/\/www-staging.carta.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www-staging.carta.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www-staging.carta.com\/sg\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www-staging.carta.com\/sg\/wp-json\/wp\/v2\/comments?post=1377"}],"version-history":[{"count":0,"href":"https:\/\/www-staging.carta.com\/sg\/wp-json\/wp\/v2\/posts\/1377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-staging.carta.com\/sg\/wp-json\/wp\/v2\/media\/2077"}],"wp:attachment":[{"href":"https:\/\/www-staging.carta.com\/sg\/wp-json\/wp\/v2\/media?parent=1377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www-staging.carta.com\/sg\/wp-json\/wp\/v2\/categories?post=1377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www-staging.carta.com\/sg\/wp-json\/wp\/v2\/tags?post=1377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}